Are you looking to increase your business’s visibility online and get in front of more potential customers? If so, then you need to focus on local search engine optimization. In this article, we will discuss what local SEO is and how you can optimize your business for local search results. We will also provide a helpful guide that will show you exactly what you need to do!
About Local SEO
Local SEO is the process of optimizing your business for local search results. This means that when someone searches for a product or service that you offer in their area, your business will appear higher in the search results.
Also, if your business has a physical location, local SEO will help you to appear in the map results as well. Many businesses focus on national or even global SEO, but if you want to increase your visibility and get in front of more potential customers, then you need to focus on local SEO.
Identify Local Search Keywords
The first step to optimizing your business for local search results is to identify local search keywords. These are the keywords that potential customers in your area are searching for. To find these keywords, you can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. Once you have a list of potential keywords, you need to include them in your website and blog content.
What Are Local Service Ads?
Local service ads are a new way for businesses to advertise on Google. These ads appear at the top of the search results and include your business name, address, phone number, and ratings.
Also, Local service ads or LSAs are only available in certain categories, but if your business is eligible, then you should definitely take advantage of this new form of advertising. The best part about LSAs is that you only pay when someone clicks on your ad, so it’s a very cost-effective way to increase your visibility.
Moreover, Local service ads appear on Google Maps, so if your potential customers are searching for businesses in your area, then your ad will appear right at the top of the map results.
Optimize For Google My Business
Google My Business is a free listing that appears in the map results when someone does a local search. To optimize your business for Google My Business, you need to claim and verify your listing.
You will also need to fill out all of the information about your business, such as your hours, address, phone number, website, etc. Once you have completed your listing, you should add photos and encourage customers to leave reviews.
Get Listed In Local Directories
There are many online and offline directories that you can get listed in, such as Yelp, Yellow Pages, and Angie’s List. To find directories that are relevant to your business, you can do a Google search or use a directory submission tool like Moz Local. This is a great way to increase your visibility and get in front of potential customers.
Encourage Customer Reviews
Customer reviews are important for local SEO because they help to improve your ratings and increase your visibility. You should encourage customers to leave reviews and make it easy for them to do so. Your customers will value your opinion and you will be able to improve your local SEO.
Be Active On Social Media
Social media is a great way to connect with potential and current customers. You should be active on social media sites like Facebook, Twitter, and Instagram. Make sure to post regularly and interact with your followers.
For example, you can run social media campaigns, post special offers, and announce new products or services. You should also encourage customers to leave reviews on your social media pages by allowing them to post their reviews on your page or by providing a link to your Google My Business listing.
Remember Mobile Users’ Experience
Nowadays, more and more people prefer to do a quick search on their mobile devices to search for businesses. That’s why it’s important to optimize your website for mobile users. Make sure your website is responsive and easy to navigate on a mobile device.
You should also consider using AMP (Accelerated Mobile Pages) to improve the loading speed of your website. This is especially important if you have a lot of images or other multimedia content on your website.
By following these tips, you can optimize your business for local search results and increase your visibility. Local SEO is an important part of any marketing strategy and it should not be ignored. So, start optimizing your business today!