In the end, Mr. Bozzi came to recognize that much of his identity was derived from other people’s actions and words. It is said that “the son of” refers to him at the Palm. Mr. Bozzi married Bryan Lourd, a powerful Hollywood agent, in 2016 and became “the spouse of.” The raucous media figure Andy Cohen and Mr. Bozzi have been BFFs for about 30 years, according to celebrity tabloids. Yes, they have been hosted by Mr. Diller on board his boat.

bruce bozzi

 

“These ties are really important to Bruce,” said Sarah Jessica Parker, who has known Mr. Bozzi since the 1990s. Even if so much of his Palm life was focused on others, “I suppose that he wants to be his own person and to be seen as a unique individual,” says the author.

James Bond in a Gay Bar, a Parody

Mr. Bozzi considered building a restaurant of his own, perhaps a speakeasy-inspired by the Palm’s original design. In New York City’s theatrical area, he considered purchasing real estate, but decided against it. He said, “I still bear the scars of the other.”

The Beverly Hills couple, Mr. Bozzi and Mr. Lourd, have a 14-year-old daughter. Mr. Bozzi said gently, “I don’t want to be an absentee father.” “As a kid, I hardly ever saw my dad.”

Instead, he’s aiming to become a booze tycoon and a household name on podcasts.

He and Sondra Baker launched Mujen Spirits in November of this year. It’s a brand of Japanese shochu, a rice-based liquor that’s clear and flavorless. Kenneth Orkin, the entrepreneur, and investor married to Ms. Baker is also a Mujen partner. In 2017, George Clooney’s tequila brand Casamigos fetched almost $1 billion, and Ryan Reynolds’ aviation gin company Aviation American Gin is expected to fetch $610 million by 2020.

On December 31, Mr. Cohen and Anderson Cooper sipped Mujen while hosting CNN’s “New Year’s Eve Live,” which garnered a lot of attention for Mujen.