When it comes to Facebook and Instagram, video is believed to be the most popular type of content – users tend to spend an increasing amount of time watching professionally produced content on social media. This can easily explain why so many big and smaller businesses include it in their marketing strategies.
Nowadays it’s no secret even to a newbie marketer that a professionally-produced relevant video is extremely effective in terms of gaining exposure, increasing traffic, and boosting up conversions. What often remains a secret, however, is how to beneficially and efficiently use this powerful tool to the brand’s advantage.
Good video content is the one that resonates with the target audience, their needs, and preferences. But the great video content can significantly contribute to improved brand recognition and higher customer loyalty. Obviously, producing high-quality professional content requires substantial resources in terms of time, hard work, and financing.
6 Video Marketing Trends for 2021
We’ve collected some Video Marketing Trends that really stand out in 2021 so that you could make sure you are on the right track.
Authenticity is beyond any doubt the king of 2021. The number of released videos has been constantly rising, which in turn resulted in customers getting more experienced and pickier in this regard.
Your videos must be sincere and authentic so that the viewers could get an unequivocal message that you yourself believe every word you say in the video. You might not believe it, but even the smallest details that sound off-key will be immediately noticed.
And if you fool your customers once, it would be extremely difficult to earn their trust back. Remember that being authentic is the best way to connect with the customer.
2. Animated Infographics
Since the choice of products and services offered on the market is immense, customers often rely on statistical data and precise figures when making their final decision. From this perspective, providing some statistics in the form of charts and graphs in your videos sounds like a brilliant idea.
On the other hand, some people might get bored just by hearing the word ‘infographics’. To solve this issue, you can add animation to your video to make infographics come to life.
And don’t forget that you don’t need a degree in graphic design to create animation, just use animation creator – special design software will help you cope with this task awesomely.
3. Measure Your Success
If you think that after you’ve posted your video the job is done and you can relax and grab a coffee, think again. The release of your video content is only the beginning of a long journey towards winning your customer’s heart.
The next step is tracking your performance and introducing changes and adjustments in the videos to follow and the marketing strategy in general.
To do that, you need to monitor views, reach, click-through rates, and conversion rates closely. There are many metrics tools available for you to try and choose the one that suits you best.
4. Make Your Videos Short and Crisp
If your customers would want to watch a movie, they would go to the cinema. In other words, an average watch time is short because people don’t like spending too much of their time on videos provided by brands, even if those are the brands they love.
Your videos must be always brief and to the point, making the key message absolutely clear from the first seconds. And remember to add a nice caption to your video to make it an instant eye-catcher.
5. Educational Videos
In the company’s internal communications, videos have been in use for a long time and proved a very effective and efficient learning tool. A picture is worth a thousand words – and indeed, sometimes the easiest way to teach something new is to show it.
Incorporating an educational element in your video would provide an additional value to your customers which they will appreciate for sure. Alternatively, you can include helpful bits of advice or insights from the brand’s top management based on their practical experience in a business environment.
6. Make Video a Cross-Cutting Tool
It’s as clear as day that a brand’s marketing video content is closely associated with social platforms. However, they can be useful in many more ways than that. Try adding videos to your blog or email.
Videos simply convert, and by combining them with an email, you will be able to leverage two highly effective marketing techniques at once. Unlike text content, videos are very prone to going viral, and if you diversify your marketing distribution channels, you’ll have a much better chance to achieve that.
With the unbelievably big and fast increase in video marketing, one might think that video content is just a temporary bubble. Yet, studies suggest that video is a booming market for businesses looking to appeal to a younger audience. Moreover, some experts go so far as to say that video is the future of content marketing.