If you aspire to start an e-learning business of your own, now’s the time to act on it. According to E Student, the e-learning industry is projected to surpass $243 billion by 2022, with digital learning being one of the fastest-growing markets since 2000. Whether you’re already a startup CEO or a student looking to start a business of your own, here’s how you can tackle e-learning business development.
Perks of Starting an E-Learning Business Today
E-learning is a vast industry with plenty of opportunities for up-and-coming startups. Using the right tools is critical as you develop your platform and the content for it.
You can specialize in several fields and niches, such as language learning, business skill development, or general skills courses. There is so much that you can do as an e-learning business, and you stand to gain a lot by developing one:
- Provide customers and clients with meaningful online learning content
- Carve out your industry position in the wake of the global pandemic and distance learning
- Create a passive income over time once your platform is online and running
- Easily scale your platform based on learner interests
- Build a future-proof business model which will prosper over time
Tools to Help you Start an E-Learning Business
1. Google Workspace
As a product of Google, this is a set of tools and services you can use to create great e-learning content. You can do everything from organizing your publishing calendar to creating presentations and written content via Google Workspace.
Working with an essay writer no plagiarism-free on your e-learning documents, learning materials, and content for learners will improve your business’ prospects even further. Don’t overlook Google Workspace, and you’ll kick-start your business on the right note.
2. WordPress (and its plugins)
WordPress is the world’s most popular CMS, and as such, it’s extremely easy to use to create your website. Likewise, it is fully compatible with amazing plugins such as WooCommerce and Yoast SEO which will help propel your e-learning business online.
The upside of using WordPress is that you can quickly change your site’s theme, widgets, and plugins without a programmer present. This will let you focus entirely on your e-learning content creation.
You will need to monetize your e-learning platform in some manner, and Stripe will help you do that. Stripe is a payment gateway that supports a plethora of credit and debit cards, mobile wallets, and other payment methods.
This will ensure that anyone can subscribe to or purchase your courses easily. Stripe is completely safe and used by numerous large corporations around the globe.
As you generate income, you will also need to manage your books and tax your expenses properly. Using Wave will let you do that digitally and without much headache.
The platform represents a professional accounting software built with everyday consumers in mind. While you should also look for a local accountant, Wave will allow you to automate the hard work otherwise associated with running a business.
5. Social Media
Most e-learners use social media to stay in touch with friends and relatives – meet them on their turf. Use Facebook, Twitter, Instagram, and TikTok to promote your e-learning platform.
Create business pages under its brand name and start promoting your courses, sales, and blog posts. Engage your social media audience to garner early interest in your platform and create a user base.
As your audience grows, you will want to stay in touch with them and notify them of new content, deals, and news. Using MailChimp will help you manage your email list smoothly and automate your email marketing significantly.
You can use MailChimp’s email templates to quickly create professional-looking emails for your learners and B2B partners. This will eliminate the tedium of manually designing emails.
Once your platform grows beyond a one-man project, you will need to find a way to easily collaborate with designers and content creators. Asana is a project management platform dedicated to remote workflow organization.
You can invite others to collaborate on your e-learning platform remotely, work on the same files together, and delegate tasks amongst each other. Asana is versatile and user-friendly – it can help you manage your business more smoothly than before.
Getting Started on your E-Learning Business (Conclusion)
Starting your e-learning business is all about creating a worthwhile value proposition for potential learners. What types of content will you be able to offer and in which industries and niches? Will you charge per course, per month, or monetize your platform via ads and partnerships? There is a lot to consider, and these tools will help you develop a business you’ll be proud of running years down the line.