The thrill of selling our first product cannot be understated. It motivates us to keep growing our business and is bound to put a smile on our faces. But nowadays sales are made from a variety of platforms and as a new seller, it can be hard to get your head around all the options. Not only do we need to know what is available, but we also need to know our customers.
Online shopping is everywhere. We purchase items on our phones, tablets, and laptops and the future will only bring more of it, not less. As someone selling goods online, or about to enter the market, you, therefore, need to find the right place to sell your products.
- 1 Research Who is Most Likely to Buy Your Product
- 2 Consider What Retail Platform or Online Selling Site Suit Your Target Audience
- 3 Explore if Social Media Platforms could be a Good Fit
- 4 Understand the Pros and Cons of Doing Everything Through Your Own Website
- 5 Eye Out the Competition to See How It’s Done
Research Who is Most Likely to Buy Your Product
Finding your target audience is essential for you as a seller. It will enable you to learn more about where your customers do their online shopping, what they value, and how to best address them in ads, emails, and social media posts. Sometimes, you might only discover this as you start your journey, but luckily, it’s easy to adapt along the way.
Consider What Retail Platform or Online Selling Site Suit Your Target Audience
Once you have a rough idea of who your target audience is and know their approximate age, demographic, and habits, then you can check out which marketplaces and platforms they are most likely to shop on. You can also explore what additional services you may need once you sell through marketplaces and read reviews of them at www.webretailer.com.
Explore if Social Media Platforms could be a Good Fit
Social media shopping is one of the fastest-growing trends in ecommerce. More and more people purchase products, not through Amazon but platforms like TikTok and Facebook. So, for most sellers, it’s worth considering supplementing your shop sales with sales on social media. You can even start out there before you start selling through an online marketplace.
Understand the Pros and Cons of Doing Everything Through Your Own Website
The idea of a website can seem old and outdated, but for many, it’s still a sign that they take their business seriously – and it offers more autonomy. The thing about online marketplaces is that they often take commission, meaning they get some of your profit.
With your own shop, you can therefore be more flexible with pricing and have more freedom – but it’s harder to attract customers. That’s why many start out on a marketplace.
Eye Out the Competition to See How It’s Done
There are many sellers out there. Private individuals selling handicrafts or vintage as a hobby, professional businesses, or entrepreneurs hoping to turn their side hustle into a full-time career. No matter how big your ambitions are, it’s important to follow the latest business trends, seek advice and get to know the competition. There is always something to learn.