How to Use HTML Meta Tags for SEO

Did you know that SEO is the number one priority for 61% of marketers? But for a successful SEO campaign, you need to understand HTML meta tags.

A lot of people don’t know how to use HTML meta tags for SEO, and as a result, their websites are not as visible on search engine results pages as they could be.

Not using HTML meta tags for SEO is like leaving money on the table. You’re missing out on traffic and revenue that you could be getting from your website.


But don’t worry. Keep reading because this guide will show you how to use HTML tags for SEO so that your website can rank higher in SERPs and get more visitors.


What Are HTML Meta Tags?

HTML meta tags are snippets of text that describe a page’s content. The meta tags don’t appear on the page itself but only in the page’s code.

When a search engine crawls a website, it looks at the site’s code to gather information about what the page is about.

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The Three Most Important HTML Meta Tags for SEO

When it comes to HTML meta tags, there are three critical tags you just cannot ignore. Let’s look at them now:

1. The “Title” Tag

This is the title of your website or web page and is what appears in the search engine results pages (SERPs). Your title should be unique and accurately describe the content of your page.

2. The “Description” Tag

This tag provides a brief description of your website or web page. Like the title, your description should be unique and accurately describe the content of your page. Your description may also appear in the SERPs beneath your title.

3. The “Keywords” Tag

This tag is a list of keywords that relate to your website or web page. In the early days of SEO, keyword stuffing was a common practice, but today, it will do more harm than good. A few relevant keywords are all you need.

How to Use HTML Meta Tags for SEO

Now that we’ve covered the three most important HTML meta tags, let’s look at how you can use them to improve your SEO:

1. Write Unique and Accurate Title and Description Tags

As we mentioned before, your title and description tags should be unique and accurately describe the content of your page. Not only is this good for SEO, but it’s also good for users.

This is because it will help them know whether your page is relevant to what they’re looking for.

2. Use Keywords Relevant to Your Page

When choosing keywords for your keyword tag, make sure they’re relevant to your page. There’s no point in including keywords that have nothing to do with your content, as this will not help you rank higher in the SERPs.


3. Keep Your Tags Short and Sweet

When writing your tags, keep them short and sweet. Longer tags will be truncated in the SERPs, so aim for around 50-60 characters for your title tag and 150-160 characters for your description tag.

You can learn how to optimize your metadata here, with The HOTH.

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Ready to Use HTML Meta Tags

In this guide, we’ve shown you how to use HTML meta tags to help improve your website’s SEO. Using the correct meta tags for your content can provide search engines with more information about your web pages.

This will help them index your pages and rank them higher in search engine results pages (SERPs).

Want to learn more? Check out our blog for more tips on optimizing your website to improve SEO.