YouTube has been growing its user base for over a decade. Currently, there are approximately 2 billion people logged into YouTube. Over the years it has transcended from a pool of videos to something more. And that’s what makes YouTube so special.
YouTube has seeped itself into people’s lives on a much deeper level. And that’s a good thing. Every time you need to do something like fixing a tire or cooking a new recipe, you quickly learn it from YouTube. Right now there are millions of businesses trying to increase engagement on YouTube. Why? Because video sells your stuff. You can even opt to buy YouTube likes for your videos and get the desired amount of engagement.
Lives have become so much easier with YouTube tutorials. We can safely assume that YouTube is practically the world’s largest video depository. Businesses have taken to YouTube marketing to reach the maximum sales targets.
But they are stuck with one important question, –
What is the Best Time to Post on YouTube?
Human behavior and daily schedules are every bit important for this evaluation. According to studies, Thursdays and Fridays are the best days for posting videos on YouTube.
On average, ages from 13 to 34 is the primary demographic on YouTube. Let’s talk about the timings right away.
- Monday afternoons from 2 pm to 4 pm
- Tuesday afternoons from 2 pm to 4 pm
- Wednesday afternoons from 2 pm to 4 pm
- Thursday from 12 noon to 3 pm
- Friday from 12 noon to 3 pm
- Saturdays from 9 am to 11 am
- Sundays from 9 am to 11 am
On weekends most of the YouTube audience is at home. It’s better to get your content out there when your audience is free and ready to consume your content. Otherwise, your videos will come and go and most people won’t even realize.
Marketing masters will tell you that your time of posting is as important as what and where. Millions of users are online all over the world ready to consume content. However, your posts hardly get noticed. So why is that?
80% of Americans follow the Eastern and Central Time zones. If you post at 8 pm or 9 pm on the west coast, the audience on your east coast is already sleeping.
What Do You Want To Sell or More Importantly Whom Do You Wish To Sell? What’s Your Niche?
Then again your timing depends on the services you provide or your niche. If your target audience is children, you better upload videos during the weekend or on Friday evenings. One of the simplest reasons is that children attend school, so they will not be free until their weekend getaways.
Similarly, if your target audience is the elderly, you can practically upload any day of the week but within particular times as mentioned before. Working men and women find some free time during the middle of the week but for a very small window. Some studies suggest that Wednesdays at 5 pm there’s a good slot for YouTube content upload.
How Can I Draw Larger Audiences Into My YouTube Channel?
Everything depends on what you are trying to sell here. If your language is English there are three countries you need to target.
- United Kingdom
- United States of America
There are so many US-based YouTubers who create content for an Indian audience. For them, it’s a different ball game altogether. The time zones of US YouTubers and the Indian audience are completely different.
Indian Standard Time or the IST is 9.5 hours ahead of the US time zone. If you think about it, you may be uploading your content on a different day than the one you are living in. You will have to upload keeping in mind this time gap. Every time.
Imagine this: Your reaction to a T-Series video will only be watched in India by the Indian audience. Indian audiences not only understand American English, but they also love it.
Hit and Miss or Trial Method
Sometimes, despite doing everything right you may still not get the views you want. Well, that’s where this hit & miss method comes in.
Keep producing good content and do everything by the book. Upload at various times to see which one’s clicking more. The trick is to keep uploading your videos and see what’s working and what’s not.
YouTube Studio has this fantastic feature for analyzing data that relates specifically to your channel. It will be better if you keep a track of your content from YouTube “Analytics”. Make sure you note down which of the videos are reaching more people and their time of uploads. If you continue to monitor your YouTube channel for over a few weeks, you will see what works for you and what does not.
Most YouTubers post at a particular time, like say – 6 pm or 8 pm. Too many notifications from too many channels all at once?
What if you post 15 minutes after these upload spots? You are likely to be at the top of someone’s notification list and stay there for almost 40-45 minutes or so.
You can try to find the best place to buy YouTube views, and use it to gain more reach. But remember that you need to create content regularly to keep your subscriber count.
YouTube timing is predictable based on the user’s daily life. So make sure you realize who your audience is. Hopefully, you liked this blog post. See you next time. Until then, Ciao!